Strategic objectives Automation

Strategy

A line illustration of an optical sensor mounted on a robot arm

Automation

Our ambition is simple: to become a global Automation market leader by delivering the state-of-the-art technologies that improve customer operations and products.

Capitalizing on the building blocks of success

Our Automation business is built on powerful foundations that position us for accelerated growth. Our innovative technologies in vision, advanced manufacturing and AI set us apart in the market. Our proprietary innovations enable us to deliver complete automation solutions that move customers beyond the barriers of human limitation.

We hold leading positions across our target markets, with market leadership in most segments where we operate. Our global presence spans key manufacturing regions, allowing us to serve customers wherever they need us. These strong market positions reflect decades of focused innovation and consistent execution.

We have built our success on close partnerships. We work alongside customers to understand their specific challenges and develop tailored solutions that deliver measurable value. These deep, long-term relationships create both customer loyalty and invaluable insights that drive continuous innovation.

1 Setting new limits
We combine vision (the eyes), manufacturing systems (the hands), and AI (the brains) into fully integrated autonomous production ecosystems. This unique combination enables us to deliver end-to-end solutions that move customers beyond the barriers of human limitation, making production faster, more consistent and more sustainable.
2 Machine Vision: Targeted technologies
We focus on innovative technologies for specific applications and segments with minimal integration requirements. Our unified software ecosystem with platform-based products and shared algorithms enables fully autonomous production. It’s a solutions-oriented approach proven to accelerate customer adoption.
3 Machine Vision: Growth through innovation
We are introducing new technologies such as smart cameras and entering new end markets including security & defense and 3D vision-guided robotics. These innovations leverage our core vision expertise while opening substantial new growth opportunities.
4 Automated Machinery: Remaining at the forefront of tire building
Our revolutionary UNIXX platform delivers new added value for tire builders and allows expansion into tire component manufacturing. This next-generation platform extends our market leadership and creates new revenue streams in adjacent segments.
5 United by efficiency
We are driving operational excellence through systematic integration and synergies across our Automation business. Merging both sales approaches and sales offices allows us to extend customer reach and unlock cross-selling opportunities. At the same time, we are reducing our cost structure and increasing operating efficiency by streamlining our stable of brands, combining production sites, and collaborating to enhance our joint purchasing power. Our advanced product development benefits from a shared platform that delivers high scalability, platform-based products, shared algorithms and a unique competence center offering.
6 Optimizing our portfolio
We will pursue bolt-on acquisitions in vision-based automation solutions that strengthen our technology portfolio, expand our customer relationships, and accelerate innovation in strategic areas.