Parking

Mall of America chooses Park Assist's M4 & S1 Smart-Sensor Parking Guidance System

Mall of America, the nation’s most visited retail, dining, attraction and entertainment destination, unveiled a new parking guidance system that has been installed in two primary parking ramps along with surface parking areas. The system – which is now operational and assisting guests – is designed and installed by TKH subsidiary Park Assist, a leading innovator in parking guidance specializing in camera-based technology.

The parking guidance system is designed to be easy to use and understand. As guests approach the east and west parking ramps at the Mall, they will see large digital signage displaying the number of open parking spaces on each level of the two seven-level ramps. Once on the desired level of the ramp a series of colored lights indicate if there are open spaces (green lights) or if the spaces are occupied (red lights); while blue lights indicate open spaces for accessible parking. Digital directional signage guides drivers to the nearest available space.

To increase convenience, Mall guests can access parking information prior to leaving home from their computer or mobile device. The parking availability is listed on the Mall of America website home page as well as on the Mall’s mobile website. Featuring easy to understand graphics, the number of open spaces clearly listed.

Mall of America continues to be a leader in technology and hospitality across the country by being the first facility to install Park Assist’s newest product, the S1 system designed specifically for outdoor surface lots. In addition to the M4 camera-based system, the new S1 system is able to monitor multiple spaces with high-perched cameras with outdoor installations. With the S1 addition, Mall of America provides elevated security and a stress-free experience for visitors, efficiently guiding visitors from the moment they arrive.

The new technology system is a joint effort by the City of Bloomington, Minnesota and Mall of America. The Mall is in Bloomington’s growing South Loop District, and the ability to ease traffic flow and parking congestion is a priority. The City invested in this new technology as part of a larger strategy to help residents, visitors and shoppers access the Mall and other destinations within South Loop. Designed to be a welcoming destination for visitors from around the world.

With more than 40 million annual visitors, and approximately 15,000 parking spaces to manage, guest convenience remains a top priority for the Mall. Park Assist worked closely with the Mall of America engineering and construction teams to ensure the system was fully operational prior to the busy 2018 holiday shopping season.

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