Our strategy
We create highly differentiated, customer-centric technologies that drive sustainable long-term value.
Through constant innovation, we develop leading positions across our chosen markets in which growth is accelerated by three key megatrends: automation and electrification. We aim to maintain and expand our share in these markets by leveraging and scaling up innovation, investing in the smart element of our technologies, and actively optimizing our portfolio.
Our highly differentiating hardware and in-house developed software sets us further apart. Working in close partnership with our customers, we develop fully integrated, one-stop-shop, and plug-and-play systems that help them to operate more efficiently and more sustainably.
Our core values
We are aspirational
We are aspirational
The commitment to go beyond the norm. We are focused on driving success, with the vision to open new possibilities and unlock sustainable value for our stakeholders.We are aspirational
We empower
We empower
The freedom to make great things happen. We encourage an entrepreneurial mindset, trusting the talent and the passion of our people to take the initiative and deliver the innovation that sets us and our customers apart.We empower
We are motivated
We are motivated
The ambition to deliver sustainable success More than an innovator, we are a long-term partner. We are motivated by and committed to the best interests of our customers, our planet, and our future generations.We are motivated
We are customer-focused
We are customer-focused
The vision to help our customers thrive Our close partnerships set us apart, helping us deliver the technology that helps our customers to boost efficiency, achieve ambitions, and maintain success.We are customer-focused
Our vision
We develop class-leading technologies tailored to the needs of our customers. By making their operations ever more efficient, we aspire to be the strategic partner they trust to deliver long-term value that benefits people, the planet, and future generations.
Strategic pillars
Our five clearly defined strategic pillars set us apart and drive sustainable long term value.
Strategic objectives
Building on the five strategic pillars, our strategic objectives set the direction for growth and for achieving our Accelerate 2025 targets.
Capitalize & Execute 2028 targets Automation
We aim for
5% - 7%Organic turnover growthWe aim for
17% - 19%Adjusted EBITA marginWe aim for
25% - 30%ROCE
Capitalize & Execute 2028 targets Electrification
We aim for
> 7%Organic turnover growthWe aim for
12% - 15%Adjusted EBITA marginWe aim for
18% - 23%ROCE
The segments and target ratio’s are excluding the unallocated support and head office costs. The targets are including the future divestments of non-core activities, like Digitalization and excluding the effects of the intended separation of Electrification.