Strategic objectives Electrification

Strategy

A line illustration of wire cut in half, revealing the inner wires

Electrification

Our Electrification business has developed leading capabilities that differentiate us in the market. In our onshore operations, we deliver unmatched services backed by 95 years of expertise. Our offshore business is built around a unique dry design that is environmentally friendly and enables easy, efficient installation. Our strong sustainability proposition, including green design and green production facilities, positions us to capture growth as the energy transition accelerates.

We have established strong market positions that provide a solid foundation for growth. Our onshore business holds a dominating position in the Benelux region with strategic positions at all Dutch distribution system operators. In offshore, we are the market leader in Western Europe, capitalizing on the rapid expansion of offshore wind generation.

1 Niche market focus on inter-array cables
We combine vision (the eyes), manufacturing systems (the hands), and AI (the brains) into fully integrated autonomous production ecosystems. This unique combination enables us to deliver end-to-end solutions that move customers beyond the barriers of human limitation, making production faster, more consistent and more sustainable.
2 Capture growth in medium voltage cables
As an established Dutch player with 95 years of expertise and market leadership within the Netherlands, we hold a strategic position with all Dutch distribution system operators (DSOs). Our sustainable solutions, green production facilities, and proven unmatched services differentiate us in the market. We are building an international foundation to capture high-value opportunities beyond our home market.
3 Capture growth in high voltage cables
Our sweet spot in high voltage – cables between 50kV and 200kV – positions us excellently to capitalize on high-value niche opportunities. We are the #1 high voltage supplier to Dutch DSOs and a selected supplier to the Dutch transmission system operator (TSO), qualified according to European standards.