Technological leadership Powerful differentiation

Our strategy

Our strategy

We create highly differentiated, customer-centric technologies that drive sustainable long-term value. 

 

Through constant innovation, we develop leading positions across our chosen markets where growth is accelerated by two key megatrends: automation and electrification. We aim to maintain and expand our share in these markets by leveraging and scaling up innovation; investing in our differentiating technologies; accelerating AI and software development; and actively optimizing our portfolio.

 

Our highly differentiating hardware and in-house developed software sets us further apart. Working in close partnership with our customers, we develop fully integrated, one-stop-shop, and plug-and-play systems that help them to operate more efficiently and more sustainably.

Our vision

We develop class-leading technologies tailored to the needs of our customers. By making their operations ever more efficient, we aspire to be the strategic partner they trust to deliver long-term value that benefits people, the planet, and future generations.

Our core values

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    We are aspirational

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    We are aspirational

    The commitment to go beyond the norm. 

    We are focused on driving success, with the vision to open new possibilities and unlock sustainable value for our stakeholders.

    We are aspirational

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    We empower

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    We empower

    The freedom to make great things happen.

     We encourage an entrepreneurial mindset, trusting the talent and the passion of our people to take the initiative and deliver the innovation that sets us and our customers apart.

    We empower

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    We are motivated 

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    We are motivated 

    The ambition to deliver sustainable success. 

    More than an innovator, we are a long-term partner. We are motivated by and committed to the best interests of our customers, our planet, and our future generations.

    We are motivated 

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    We are customer-focused

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    We are customer-focused

    The vision to help our customers thrive. 

    Our close partnerships set us apart, helping us deliver the technology that helps our customers to boost efficiency, achieve ambitions, and maintain success.

    We are customer-focused

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    We are innovative

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    We are innovative

    The drive to pioneer new solutions.

    We constantly push the boundaries of technology, developing proprietary hardware and software that create differentiated value and transform how our customers operate.

    We are innovative

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Capitalize & Execute 2028

Introduced at our Capital Markets Day on September 25, 2025, our Capitalize & Execute 2028 strategy centers on Automation and Electrification, each with clear growth plans and financial targets. 


We aim to realize growth both by capturing market expansion and by growing our addressable markets through innovation. Strong execution, optimized operations and disciplined capital allocation underpin this ambition.

Automation targets 2028

  • We aim for

    5% - 7%
    Organic turnover growth

  • We aim for

    17% - 19%
    Adjusted EBITA margin

  • We aim for

    25% - 30%
    ROCE

Electrification targets 2028

  • We aim for

    > 7%
    Organic turnover growth

  • We aim for

    12% - 15%
    Adjusted EBITA margin

  • We aim for

    18% - 23%
    ROCE